Ultra Electric Bus Summary

The innovative plans of the Ultra Electric Bus was an idea born of India’s SMART city plans to shape its future. As the name states, it’s a fully electric bus that would eventually become a symbol of modern India.

The project was intended to be smart for both India and its public transport as advanced transportation system. The idea was to have something like New York cab, Routemaster bus or even Bombay’s yellow and black cabs, a powerful statement of intent in terms of design and innovation. The bold graphics and colors made it instantly recognizable. The 3D elements were key for the exterior and interior designs symbolizing the Indian architecture. This was to preserve India’s heritage culture and to remind passengers of an experience. Advanced user-centric features with well-thought layout which provision the life of the people in India. Graphics and front face of the vehicle were key and it should be easily identified in the country. A “Trust-bar” (Tata’s brand identity feature), an easily recognisable symbol of the brand is featured in the front face. Wi-Fi and charging points are also available to make commuter’s experience a memorable one.

Supporting the life of its people became a very convincing way with the SMART bus being part of their ‘urban furniture’. In this competition of connectivity, it is easy to stray away from your culture, much less knowing where the company came from.